Bing has implemented AI technology, specifically GPT-4, to generate captions for select search result snippets. This enhancement aims to enhance the relevance and informativeness of search results, facilitating quicker user access to desired websites. When conducting a search, such as for “barry schwartz SEO,” users can identify AI-generated captions by clicking the arrow next to the title link in the search results.
The process involves GPT-4 analyzing user search queries, extracting key insights from web pages, and transforming them into concise and pertinent snippets. These Generative Captions are customized for each unique search query, offering varied snippets for different searches. While not necessarily mirroring the exact webpage wording, Bing employs diverse signals and techniques to ensure the quality and accuracy of the generated text.
Bing provides users with the option to block AI-generated captions using NOCACHE or NOARCHIVE tags. Additionally, Bing Search respects MAXSNIPPET and NOSNIPPET metatags, with more details available in Bing’s documentation on meta tags.
Webmasters are advised to monitor the impact of these AI-generated captions on important keywords. Checking click-through rates in Bing Webmaster Tools performance reports can reveal any effects, enabling adjustments to optimize search performance based on these innovations.